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Roundabouts

In a world of in and outs

it’s funny that i’m roundabouts

where in life I’m supposed to be –

even though it doesn’t seem.

 

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Analysis of Thomson’s ‘Moments’ Advert

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This analysis considers the ad’s objective, strategy and target market, as well as discussing the way in which the advert fits within Thomson’s brand positioning. It also deconstructs the narrative, using semiotics to decipher signifiers, considering themes which run throughout. It ends with cultural analysis, before debating the overall effectiveness.

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