Chat

Analysis of Thomson’s ‘Moments’ Advert

schermata-2016-12-19-alle-14-16-40-1000x424

This analysis considers the ad’s objective, strategy and target market, as well as discussing the way in which the advert fits within Thomson’s brand positioning. It also deconstructs the narrative, using semiotics to decipher signifiers, considering themes which run throughout. It ends with cultural analysis, before debating the overall effectiveness.

Read more

Advertisements